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    LED terminal market chaos

    [Source: "High-tech LED - Lighting Market" June issue / reporter Zhang Wei Wu Yongfeng]

    Free assembly according to price <br> Ms. Xie, a distributor of another home lighting city in Shenzhen, told reporters that the current LED terminal market is too messy and shocking the market. At present, the price of LED products is high, but LED assembly products are cheap, low cost and high profit, which makes many merchants follow the trend and stir the market more chaotic.

    Ms. Xie said: a€?When a general customer buys a high-end product, I will introduce him to the product. If the customer buys a low-end product, I will assemble the product according to the customer's request, depending on the price.a€?

    "High-tech LED" reporters nationwide survey found that Nanchang, Changzhou, Shenzhen, Wuhan, Nanjing and other urban building materials market traditional lighting dealers are now selling LED downlights, LED spotlights, LED straight tubes, LED ceiling lights and other commercial lighting .

    NVC, Opp and other traditional strong brands use Cree chips, 3W ceiling lamp terminal market will be about 210-280 yuan, the price is too high, dealers can not afford sales. Yu Xiaowen, chairman of Nanchang Tianpeng Lighting City, said to Gaogong LED, a€?Now some projects in Nanchang have designated LED products, but most customers feel that LED prices are too high and exceed budget. Because the industry has no regulations, so many distributions. The Chamber of Commerce chose to assemble itself, one to buy accessories in the ancient town, the other to set up a small workshop-style factory, several people in operation, and small workers to buy. "The LED terminal market is still at the stage of sellers guiding consumers. Many consumers don't understand products, only know LED products are energy-saving and environmentally friendly."

    "High-tech LED" reporters visited the terminal market and learned that the LED products on the market are mixed, and the products assembled by the dealers in the market say that their products are good products, which enterprises produce, and use certain technologies to mislead consumers.

    Low cost of assembly products <br> Shenzhen Huaqiang North LED Purchasing and Trading Center is recognized as a concentrated assembly product in the industry. More than 400 sales counters are available in large and small factories Direct store. The assembled products here radiate the national market and impact the domestic and foreign markets.

    As a purchaser, the reporter learned that the 9W LED bulbs on the first floor of Huaqiang North Purchasing Center ranged from 45 yuan to 70 yuan. The innovative photoelectric 9W bulbs sold for 45 yuan for two years. Xiyang Technology 9W bulbs sold 65. The yuan warranty is one year. The price of 6W LED spotlights is 15 yuan, 21 yuan, 27 yuan, 36 yuan, the same as each product, the shell is not the same price difference.



    Huaqiang North first floor LED procurement center

    During the procurement period, the salesperson has been emphasizing that LED is a new technology energy saving and environmental protection. Innovative optoelectronics store manager also introduced to the "High-tech LED" reporter, the same wattage LED bulbs than energy-saving lamps save 2 / 3. The sixth floor of the procurement center is relatively high-end in terms of store decoration on the first floor, and the product price is also slightly higher. Xuan Cai Electronics 7W LED spotlights need 70 yuan, but the "High-tech LED" reporter asked if the product is produced or assembled, the merchants will say that they are the agent manufacturers. A businessman from Huaqiang North described to reporters that 15W LED spotlights sell for 75 yuan, and they assemble the lamp beads for each 1.5 yuan ?…15 plus the shell is 35 yuan plus the drive 20 yuan is also 55 yuan price.

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