Wu Yulin: Six a€?minesa€? in the LED lighting industry
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At present, the brand's LED lighting is only used in some commercial places and municipal projects. It has not really entered the family of ordinary people, and there are very few LED companies that make real money. In recent years, the development of LED lighting has been changing with each passing day, and the competition has entered an orderly and disorderly state. The cancellation of policy support in Shenzhen and the collapse of 2012 have all confirmed that the LED lighting industry is now in a period of a€?pain and outbreaka€?. Who can save the strength and open the market, who can survive well.
How to avoid all kinds of "mines" on the way forward, or how to deal with the explosion effect of these "mines", in order to better win the opportunity and achieve the final success. Let's analyze the six prominent "mines" of LED lighting.
First, patent mine
The current development status of LED can be said to be "half is sea water and half is flame." At present, LED patents are mainly divided into three categories: chips, packaging, and application products. Patent disputes are mainly concentrated in chips and packages. The companies with the most patents currently are: Nichia, Cree, Philips, Osram, TOYODA GOSEI. Patent litigation is basically unavoidable. If enterprises want to avoid the LED patent trap, they can understand the current patent environment in advance and strengthen communication with industry associations, patent associations, and lawyers, so that the impact of patent disputes can be reduced.
Second, technical mine
There are two main challenges to LEDs at the technical level:
One is to improve efficiency; the second is to reduce costs. At the same time, to solve the problem of LED heat dissipation, the conversion efficiency should be improved to prevent the LED from generating too much heat. The future development of LED lighting technology should go to the high added value of LED lamps.
LED lamps can be used as intelligent dimming type or for mood lighting, and can also be combined with wireless communication transmission technology to realize wireless Internet access.
Third, the price of mine
LED is also an electronic product, technology update and price decline are very fast, so the business risk is greater than ever before, such as LED bulbs, now from a few dollars to a few hundred dollars on the market, consumers have no way to start To make brand companies more confused about how to deal with. If you don't know much about LED light source products, simply buying cheap products will have endless troubles. Frequent power outages, replacements, etc. lead to higher operating costs and greater operational losses.
Fourth, the quality of mine
LED lighting needs to be guarded against the unreliable quality. In 2012, a€?3.15a€? was announced. On January 16, the Guangdong Provincial Quality Supervision Bureau issued the results of supervision and random inspection. Among them, the spot test of 51 batches of LED street lamps and light source controllers found that 20 batches were unqualified, and the rate of unqualified products was up to 39.2%. Among the notified non-qualified companies and products, many companies were listed in the a€?Green Lighting Demonstration City Street Lamp Recommended Purchase Productsa€? last year.
In the catalog. The market is full of products of different quality. Due to the chaotic price of LED lighting, the phrase "no minimum, only lower" makes us have to worry about the quality of LED lighting. Only the immediate interests, not the pursuit of quality, will eventually lose their own business, not worth the candle!
Five, structure mine
Due to the small size of the LED chip, the volume of the LED light source can also be changed. The LED lamp can be integrated with the light source, and can also be used as a combination of components. Currently, both types can be seen on the market. The industry is also arguing whether the integrated structure is safe and simple, or whether the split combination allows consumers to replace only the bad parts. Specific to large-scale production, which one is more conducive to manufacturers or consumers? However, OSRAM has already proposed in the industry that in the future, LED lighting, "only see its light, not see its lights", the future direction of development has been to guide lighting to a certain environment, a certain piece of furniture, a small object, More humane and more life-oriented.
Sixth, profit mine
Compared with the traditional lighting in the past, the development process of LED lighting is bound to be more difficult. Whether it is incandescent lamps, energy-saving lamps, halogen lamps and other lighting products, it is only a tool for lighting. As long as it can mass-produce and control the quality of products, Quickly profitable. LED lighting is currently in China for at least 10 years of development. At first, few people were interested, and when it was hot, they went to the factory to a€?run the roada€? and a€?close the tidea€?. Now they can survive and survive. In the future development path, enjoy the qualification of the competition, LED has the characteristics of electronic products, the price of the chip is extremely fast, and the month and month are different. Therefore, LED lighting companies want to make money quickly is a difficult thing, but also need to look into the long-term, not just to make money at the moment and sacrifice quality, at the expense of integrity.
LED lighting companies should review the situation, carefully analyze the actual situation of their own enterprises, and seek a way out for development. When the economy is fierce or the market situation is not optimistic, it is necessary to maintain a rational attitude and avoid the unnecessary "mine" danger. "Mine" is not terrible, soberly aware, can be well circumvented, and can be targeted at its winners, which is more conducive to the healthy development of enterprises.
[Note: This article is from the July issue of Research Review of Gaogong LED . Reprinted please obtain the reprint agreement in advance. For legal reprint, please refer to: Gaogong LED copyright maintenance - "anti-infringement action" statement , whether it will be considered as illegal violation This website will be held legally responsible! ?€‘
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